YYY / Brand
Small pack. Big personality.
Truck-art colour, larger-than-life characters and a pack with attitude. YYY brings identity, packaging and expressive campaign imagery into one loud, playful world.
CBx brand project
Turn the
volume up.
Low angles. Flying hair. Unfiltered joy. The pack belongs in the middle of the action.
Three flavours.
Zero wallflowers.
A bold wordmark holds the range together. Colour, character and truck-art florals give each flavour its own attitude.
Get into
the good bits.
Cracked chocolate. Whole almonds. Every crumb close enough to notice. Texture gives the colour something to bite into.
A little
out of control.
The bar becomes the personality: oversized grins, impossible moustaches and a cast that refuses to stand still.
Small pack.
Big mood.
One loud line. One unmistakable pack. The same personality, scaled up for the street.
Pick your
personality.
The three flavours come together in a counter display, carrying the colour and character right to the point of choice.
Behind
the work.
Identity & packaging
Brand identity and packaging design.
Campaign direction
Campaign art direction and imagery.
CBx brand project
