Discover Cards / Growth

Programmatic. At scale.

US$15M+Ad spend personally managed in a month

Hands-on programmatic campaign management for Discover Cards in the U.S. market, within Mindshare / GroupM. Personal responsibility for campaign execution, spend management, optimisation and reporting.

Programmatic executionBudget managementCampaign optimisationReporting

AK career · Mindshare / GroupM

A point of view

Turn delivery into learning.

A media plan becomes useful through its daily decisions. Read campaign signals, understand context and refine execution. The accompanying artwork is a visual interpretation; the professional contribution presented here is agency media work.

AK × CBxGROWTH / DIRECTION

AK career · Mindshare / GroupM

Discover Cards

Markets / discipline

A considered journey.

United States

Personally managed US$15M+ in advertising spend in a month on Discover Cards in the U.S. market, within Mindshare / GroupM. Campaign management, execution, optimisation and reporting.

Discover Cards / Contribution