Aslam KhanTBH

TBH / Growth

An appetite for building.

A brand and business built together, from the first positioning decisions through creative expression, digital experience and performance. TBH turns the pleasure of making into a distinctive world with a practical commercial foundation.

Brand strategyBusiness buildIdentityCreative directionDigital experienceGrowth & performance

CBx brand venture

A point of view

Build beyond the first impression.

Give the business one clear personality across its identity, imagery, product experience and route to market. Bold food imagery opens the door; useful communication and a considered buying journey carry the experience forward.

TBHGROWTH / DIRECTION
An appetite for expression
A world built layer by layer
TBH · identity and packaging
TBH
Brand language / visual direction

Built from the first ingredient.

Positioning, identity, the product experience and the route to market work as one. A warm voice meets graphic blue, red and butter yellow; the visual system leaves room for both useful information and a little appetite.

TBH / Contribution

Behind
the work.

Brand & business

Brand strategy, identity and business development.

Creative & digital

Creative direction and digital experience.

Growth & performance

Growth strategy and performance marketing.

CBx brand venture

The workTBHSCROLL TO EXPLORE →
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A few different worlds.

Nutrifend artworkNutrifend

Brand strategy / Identity & packaging

Nila artworkNila

AI customer experience / Conversation design

YYY artworkYYY

Identity / Packaging

The Husky artworkThe Husky

Story / Art direction

Soléa artworkSoléa

Positioning / Identity

Discover Cards artworkDiscover Cards

Programmatic execution / Budget management

The Quarry artworkThe Quarry

Digital marketing / Creative strategy

Sage artworkSage

Programmatic advertising / Audience strategy

Booya artworkBooya

Brand strategy / Identity

Clean Fanatics artworkClean Fanatics

Creative strategy / Writing & scripting

Hyle Laban artworkHyle Laban

Creative strategy / Campaign art direction

TBH artworkTBH

Brand strategy / Business build

000 artwork000

Positioning / Identity

Meadow Leaf artworkMeadow Leaf

Creative strategy / Art direction

Vyra artworkVyra

Brand identity / Packaging

Design Qandy artworkDesign Qandy

Digital marketing / Creative strategy

Illegal Macros artworkIllegal Macros

Positioning / Brand voice

Mini Mart artworkMini Mart

Brand identity / Visual language

Daily Fresh artworkDaily Fresh

Brand identity / Visual language

CBx Production artworkCBx Production

Creative strategy / Art direction

Mira artworkMira

Fashion art direction / Visual development

Local 54 artworkLocal 54

Brand positioning / Identity

Aslam Khan / Start a conversation

Bring your
good problem.

A brand to build. A story to tell. A business ready for its next chapter. Start wherever you are.

aslampvkhan@gmail.com ↗
A little context goes a long way ↓

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Artwork