000 / Brand
Own the effort.
An activewear identity built around the moment before the result: focus, repetition and the physical language of effort. Graphic restraint meets close, energetic imagery to create a brand with a clear athletic point of view.
CBx brand project
A point of view
Let movement define the identity.
Use the body, the court and the equipment as a visual vocabulary. A compact mark and consistent styling let the imagery carry the energy across garment applications and campaign compositions.
000BRAND / DIRECTION
000
Brand language / visual direction
One recognisable world.
Use the body, the court and the equipment as a visual vocabulary. A compact mark and consistent styling let the imagery carry the energy across garment applications and campaign compositions.
000 / ContributionBehind
Behind
the work.
Brand foundations
Brand positioning and identity.
Campaign direction
Activewear art direction and campaign imagery.
CBx brand project
