Aslam KhanThe Quarry

The Quarry / Growth

Make the material matter.

Brand-side media strategy and execution for The Quarry, connecting paid acquisition, lead quality and the enquiry-to-sales journey.

Media strategyCampaign executionPerformance marketingTracking & CRM

AK career · brand-side role

The Quarry + Design First / Brand-side role

Media that moves
the buying journey.

Selected reported results across The Quarry and Design Qandy, now Design First.

Role: July 2024–February 2025.

20.9×Google Ads ROAS
≈10.45×Combined Meta + Google Ads ROAS
23.4%Sales-qualified lead rate
Measured by gallery visits

These results cover the combined brand-side role; they are not separate results for each brand.

A point of view

Give attention a clear direction.

Connect relevant audiences with a clear enquiry journey. Use campaign performance, lead quality and CRM reporting to guide media decisions and sales follow-up.

The QuarryGROWTH / DIRECTION
AK career · brand-side role
The Quarry
Markets / discipline

A considered journey.

Mumbai · Luxury stone

Digital Marketing Manager; media strategy, campaign execution and optimisation, tracking and CRM reporting, and team coordination.

The Quarry / Contribution

Behind
the work.

Media strategy & delivery

Brand-side media strategy, campaign execution and optimisation.

Tracking & CRM

Performance reporting, lead visibility and CRM workflows.

Team coordination

Coordinated internal and external delivery teams.

AK career · brand-side role

The workThe QuarrySCROLL TO EXPLORE →
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A few different worlds.

Nutrifend artworkNutrifend

Brand strategy / Identity & packaging

Nila artworkNila

AI customer experience / Conversation design

YYY artworkYYY

Identity / Packaging

The Husky artworkThe Husky

Story / Art direction

Soléa artworkSoléa

Positioning / Identity

Discover Cards artworkDiscover Cards

Programmatic execution / Budget management

The Quarry artworkThe Quarry

Media strategy / Campaign execution

Sage artworkSage

Programmatic advertising / Audience strategy

Booya artworkBooya

Brand strategy / Identity

Clean Fanatics artworkClean Fanatics

Creative strategy / Writing & scripting

Hyle Laban artworkHyle Laban

Creative strategy / Campaign art direction

TBH artworkTBH

Brand strategy / Business build

000 artwork000

Positioning / Identity

Meadow Leaf artworkMeadow Leaf

Creative strategy / Art direction

Vyra artworkVyra

Brand identity / Packaging

Design Qandy artworkDesign Qandy

Media strategy / Campaign execution

Illegal Macros artworkIllegal Macros

Positioning / Brand voice

Mini Mart artworkMini Mart

Brand identity / Visual language

Daily Fresh artworkDaily Fresh

Brand identity / Visual language

CBx Production artworkCBx Production

Creative strategy / Art direction

Mira artworkMira

Fashion art direction / Visual development

Local 54 artworkLocal 54

Brand positioning / Identity

Aslam Khan / Start a conversation

Bring your
good problem.

A brand to build. A story to tell. A business ready for its next chapter. Start wherever you are.

aslampvkhan@gmail.com ↗
A little context goes a long way ↓

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Artwork