Aslam KhanNutrifend

Nutrifend / Growth

One brand. The whole journey.

Building Nutrifend across brand, business and the customer journey. The work connects positioning and packaging with content, production, acquisition, website experiences and support systems, bringing creative decisions and commercial decisions into the same conversation.

See the performance case study
Brand strategyIdentity & packagingCreative directionPerformance marketingWebsite & CROFounder contentInfluencer marketingSocial mediaAutomationD2C strategy

Brand engagement · independent practice / CBx

A point of view

Make every touchpoint connect.

A brand cannot stop at a good-looking pack. Connect what people see, what they understand, how they buy and what happens afterwards. Each part of the work serves a clearer, more coherent path from discovery to purchase.

NutrifendGROWTH / DIRECTION
Nutrifend
Brand language / visual direction

The whole business, in view.

Brand foundations and packaging. Founder-led stories and production. Paid media, creator collaborations and social. Website and CRO work. Customer support automation. Connected by a common business direction.

Brand book cover
Wordmark system
Colour system
Colour brings the family together.
Nutrifend / Packaging

One family.
Five personalities.

Explore each pack ↗

ABC
Fibre-rich
Kids
Mom
Women
ABC · bottle finishes
First Foods · tubes, sachets & drawer boxes
First Foods · the unboxing experience
A cast of colourful characters
An ingredient world with personality
ABC · Five things
ABC · Skip the juicer
ABC · Your morning glass
ABC · Juice comparison
Red campaign art
Digital brand application
Nutrifend / Contribution

Behind
the work.

Brand & business

Brand positioning, business strategy and D2C direction.

Identity & packaging

Brand identity, packaging and creative direction.

Content & production

Founder content, creative production and video production.

Growth & acquisition

Performance marketing, influencer marketing and social media.

Digital & automation

Website, CRO and customer support automation.

Brand engagement · independent practice / CBx

The workNutrifendSCROLL TO EXPLORE →
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A few different worlds.

Nutrifend artworkNutrifend

Brand strategy / Identity & packaging

Nila artworkNila

AI customer experience / Conversation design

YYY artworkYYY

Identity / Packaging

The Husky artworkThe Husky

Story / Art direction

Soléa artworkSoléa

Positioning / Identity

Discover Cards artworkDiscover Cards

Programmatic execution / Budget management

The Quarry artworkThe Quarry

Digital marketing / Creative strategy

Sage artworkSage

Programmatic advertising / Audience strategy

Booya artworkBooya

Brand strategy / Identity

Clean Fanatics artworkClean Fanatics

Creative strategy / Writing & scripting

Hyle Laban artworkHyle Laban

Creative strategy / Campaign art direction

TBH artworkTBH

Brand strategy / Business build

000 artwork000

Positioning / Identity

Meadow Leaf artworkMeadow Leaf

Creative strategy / Art direction

Vyra artworkVyra

Brand identity / Packaging

Design Qandy artworkDesign Qandy

Digital marketing / Creative strategy

Illegal Macros artworkIllegal Macros

Positioning / Brand voice

Mini Mart artworkMini Mart

Brand identity / Visual language

Daily Fresh artworkDaily Fresh

Brand identity / Visual language

CBx Production artworkCBx Production

Creative strategy / Art direction

Mira artworkMira

Fashion art direction / Visual development

Local 54 artworkLocal 54

Brand positioning / Identity

Aslam Khan / Start a conversation

Bring your
good problem.

A brand to build. A story to tell. A business ready for its next chapter. Start wherever you are.

aslampvkhan@gmail.com ↗
A little context goes a long way ↓

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Artwork