Hyle Laban / Brand
Give fans somewhere to celebrate.
A World Cup campaign designed to connect football excitement with a visit to Hyle Laban. Football-led statics, celebratory campaign imagery and outdoor creative give the dessert brand a lively place in the conversation.
CBx client work
Turn celebration into an invitation.
The winning jersey becomes the bridge between the match and the store. Unmistakable blue, football cues and generous dessert imagery make the campaign easy to recognise and the invitation easy to understand.
One recognisable world.
The winning jersey becomes the bridge between the match and the store. Unmistakable blue, football cues and generous dessert imagery make the campaign easy to recognise and the invitation easy to understand.
Behind
the work.
Creative strategy
World Cup campaign strategy focused on encouraging store visits.
Static production
Campaign art direction and static creative production.
Outdoor creative
Outdoor campaign artwork.
CBx client work
