Illegal Macros / Brand
Appetite runs the operation.
A confectionery brand built around appetite and belonging. Illegal Macros turns the language of batches, supply lines and membership into a distinctive identity, combining deadpan communication with rich, unapologetically indulgent visual direction.
CBx brand project
Give the sweet tooth membership.
The brand speaks like an operation and looks like a craving. Batch stamps, coded language and shipment-inspired packaging meet generous food imagery, creating a clear tension between the controlled identity and the pleasure of the product.
One recognisable world.
The brand speaks like an operation and looks like a craving. Batch stamps, coded language and shipment-inspired packaging meet generous food imagery, creating a clear tension between the controlled identity and the pleasure of the product.
Behind
the work.
Positioning & voice
Brand positioning and brand voice.
Identity & packaging
Identity and packaging art direction.
CBx brand project
