Local 54 / Brand
Wear a different perspective.
A fashion world built around attitude, movement and a refusal to blend in. Local 54 brings streetwear energy into an editorial language of exaggerated scale, clashing colour and unexpected points of view.
CBx brand project
A point of view
The street, turned sideways.
Make the clothes part of a bigger visual attitude. Oversized proportions, sculptural sets and playful camera angles give every image its own tension, while a consistent colour language holds the whole collection together.
Local 54BRAND / DIRECTION
Local 54
Brand language / visual direction
A point of view you can wear.
For people who treat getting dressed as self-expression. A compact wordmark, a checkerboard signature and a deliberately off-balance image world turn that attitude into a recognisable identity.
Local 54 / ContributionBehind
Behind
the work.
Brand foundations
Brand positioning and identity.
Art direction
Fashion imagery and campaign art direction.
CBx brand project
