Soléa / Brand
Escape daily.
A body-wash brand world with the attitude of a summer escape. Soléa brings bold colour, fashion-led imagery and a recognisable bottle system together, turning an everyday ritual into a bright, expressive creative territory.
CBx brand project
Shower somewhere else.
Move the story out of the bathroom and into the world. Sun, scale, movement and unexpected locations carry the campaign, with the product becoming part of the experience rather than the whole composition.
One recognisable world.
Move the story out of the bathroom and into the world. Sun, scale, movement and unexpected locations carry the campaign, with the product becoming part of the experience rather than the whole composition.
Behind
the work.
Brand foundations
Brand positioning and identity.
Packaging direction
Packaging and product visual direction.
Campaign direction
Campaign art direction and visual system.
CBx brand project
