Design Qandy & The Quarry

As the sole Digital Marketing Manager for both The Quarry and Design Qandy, I independently managed all digital marketing operations across both brands simultaneously, showcasing my versatility and ability to handle complex marketing ecosystems single-handedly.

Strategic Leadership & Execution

• Spearheaded digital campaigns generating ₹11.5M+ revenue with exceptional 2090% ROAS while managing a ₹1.1M marketing budget across Meta and Google Ads.
• Orchestrated end-to-end performance marketing strategies for both brands, delivering 1,100+ qualified leads with 23.5% lead relevancy rate and 9.8% conversion rate.
• Implemented parallel campaign structures that allowed for efficient resource allocation while maintaining distinct brand identities.
• Developed comprehensive tracking infrastructure monitoring 18.7M impressions and 356K clicks across both brands' campaigns.

Operational Excellence

• Created streamlined workflows that enabled effective management of dual-brand responsibilities.
• Established automated systems for marketing operations and CRM, improving efficiency while working as a solo digital marketer.
• Executed strategic media buying decisions resulting in industry-beating metrics: CPM (₹60.61), CPC (₹3.19), and CTR (1.90%).
• Implemented data-driven CRO strategies achieving 23.4% gallery visit conversion rate.

Key Achievements

• Successfully balanced competing priorities and deadlines across two distinct brands.
• Maintained consistent brand voice and marketing excellence despite being the only digital marketing resource.
• Delivered exceptional ROI for both organizations through strategic campaign optimization.
• Demonstrated ability to independently manage complete digital marketing ecosystems from strategy to execution.

This experience highlights my capacity to handle multiple brand responsibilities simultaneously while delivering exceptional results, showcasing my versatility, efficiency, and strategic marketing expertise.