Multi-Brand Projects
Performance Marketing Portfolio Support
(Nestle, Mazda, Snapdragon, NCLH & Essilor)
During my tenure at GroupM (Mindshare, WPP), I provided strategic support across multiple global brands including Mazda, Nestle, Essilor, NCLH, and Qualcomm Snapdragon. While these were primarily adhoc assignments supporting my colleagues, they showcased my versatility in adapting performance marketing strategies across diverse industries.
Strategic Contributions
- Assisted in programmatic campaign optimization for Mazda Cars UK, helping refine audience targeting for new model launches.
- Supported Nestle's performance campaigns across multiple product categories, implementing cross-platform tracking solutions.
- Provided technical implementation support for Essilor's digital marketing initiatives, focusing on conversion rate optimization.
- Contributed to Norwegian Cruise Line Holdings' (NCLH) seasonal campaign strategies, helping optimize for booking conversions.
- Assisted with Qualcomm Snapdragon's B2B performance marketing, implementing advanced audience segmentation tactics.
Technical Implementation
- Leveraged DV360, Adobe Marketing Cloud, and Trade Desk platforms across multiple brand campaigns.
- Implemented cross-channel attribution models to better understand customer journeys.
- Utilized programmatic optimization techniques to improve campaign efficiency.
- Applied data-driven insights to refine targeting parameters and creative performance.
Key Learnings
These diverse brand experiences enhanced my ability to:
- Quickly adapt to different industry verticals and marketing objectives.
- Apply performance marketing principles across varied customer journeys.
- Collaborate effectively with specialized account teams.
- Implement technical solutions across multiple DSP platforms.
- Translate complex performance data into actionable recommendations.
This multi-brand experience complemented my primary account responsibilities while broadening my expertise across different industries and marketing challenges, demonstrating my adaptability and quick learning capabilities in the performance marketing space.